Michael Stirling - FIFA World Cup and Corporate Supremacy
June 09 2010 - posted in inspirational speakersWith the World Cup starting on Friday, have you ever wondered about the sheer scale of the sponsorship deals that surround what has been unoffically been called, 'The Greatest Show on Earth'? Inspirational Speakers Michael Stirling gives us insight into a few facts surrounding this aspect of the World Cup...
The FIFA flagship event, the World Cup, kicks off on 11th June in Johannesburg. The hosts South Africa will play Mexico in the first game of the world's most popular global sporting event. The World Cup is not only about the excitement of seeing who is the World Champion but also of corporate supremacy. The extravaganza that occurs once every four years and lasts one month attracts many of the world biggest brands, Adidas,…





