The Games

So - we host the Games in 2012, but what really can we expect to get out of it? My question is a little tongue in cheek as I am a huge supporter and advocate of the Games, but it is fair to say that not all around us are. The sports sector seems to be populated by others with an inbuilt sports heritage or fanaticism, but what of those who couldn’t care less? Our opportunity is surely to touch and help improve as many lives as possible, no matter how marginally, through the experience of 2012.

The initial forecasts and projections will need recasting as has the budget for building and hosting the Games, but where are the big wins to be had?
In my view, we could work to achieve the following:

1. A higher profile and…

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