More to Sport Than Winning

New research has revealed that winning is no longer the most important thing when it comes to sport, does this mean that taking part really is what counts?

A press release on the Barclays Media Centre site outlines what 1,400 polled sports fans worldwide sees as the most important aspects of sport and who they see as the top 5 male and female sports role models.

To see the full press release visit the Barclays Media Centre Press Release here